• Goal: Get everyone on the same page and work towards goal.
  • Planning: Knowing where you are going means you can now get a plan laid out that you can all follow, and most importantly Measure.
  • People: Jim Collins said it best “get the right people in the right seats”…(he said some other great things as did many other great business authors) – without the right people on board working on the same plan towards the same goal together – not much will happen.

These are just some of the basic concepts that Eric reinforces. Encouraging values such as team work, goal-setting and emphasizing the positive purpose of the company’s own objectives are pivotal in leading any business with heart.